Scottish founder builds enterprise systems for the home services sector

Sparkling Ovens and Carpets | Founded 2017 | Scotland based

Sparkling Ovens and Carpets is a Scottish founded home services business established in 2017. Founder Graeme Fox has developed a proprietary marketing and management system designed to give franchise operators the level of control and visibility normally associated with much larger organisations. The business is preparing for franchise expansion across Scotland and the wider UK in 2026.

What has been built

As the business grew, it became clear that long term scale would require more than traditional marketing tools. Many home service businesses rely on fragmented systems that break down as they grow, particularly when major digital platforms change how they operate.

Sparkling Ovens and Carpets has built a cloud based framework that brings advertising performance, lead tracking and customer management into a single system. It is designed to operate continuously and reliably, reducing uncertainty and wasted spend for franchise operators.

Why this matters now

Small and medium sized service businesses are increasingly exposed to volatility caused by frequent changes to advertising, tracking and privacy rules. Many lack the internal capability to adapt quickly, leading to reduced visibility and inefficiency.

The system developed by Sparkling Ovens and Carpets is designed to reduce that risk by design, giving franchise operators stability and clarity in an increasingly unpredictable environment.

Founder

Graeme Fox founded Sparkling Ovens and Carpets in 2017 after completing a BA (Hons) in International Business. He originally intended to pursue a career in management consulting before building the business independently. He remains directly involved in system design, marketing architecture and operational strategy.

Selected quotes

“Our goal is to give franchise operators clarity. If they can see what works and what does not, growth becomes manageable rather than chaotic.”

“Home service businesses are usually fragmented and low tech. I wanted a modern backbone that would allow growth without the business becoming unwieldy.”

“When we identified inconsistencies between platform guidance and published best practice, we built around them rather than relying on advice that did not hold up.”

Key facts

Founded in 2017
Based in Scotland
Sector: home services
Focus: franchise growth
UK expansion planned for 2026

Media contact

Graeme Fox
Founder, Sparkling Ovens and Carpets
Email: media@sparklingoven.com